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GOD, YOU SMELL.
 
For years, I have sat idly by, awaiting the day in which the Heavenly Father would finally forsake obvious non-important matters like "poverty", "disease", and "famine", and instead focus all of his omnipotent attention on the truly IMPORTANT issues. Issues like bottling his very essence in perfume form! YES. You can keep your miracle healings, and unexplained phenomenon; give me a reasonably priced divinely inspired cologne ANY DAY OF THE WEEK. Except Sunday. Because he kind of frowns on you not keeping that Holy. It's true.
 
In any event, a fragrance company out of California has FINALLY created a perfume that is said to be inspired by the almighty himself, and purposely designed to be a reminder of God, Christ, spiritual self, and soul! The latter of which is in the "heavenly sense", not the "James Brown" sense. So put away your shiny red shoes and cape, and get off the dance floor you heathen, and get you a bottle of God water already. You'll smell divine. LITERALLY.
 
In any event, after seeing the ad, I further inquired into the fragrance called "Virtue", and here was the selling point: "The natural oils of Virtue(R) blend with the wearer's own body chemistry to form your own signature fragrance. Uniquely beautiful, and definitely unforgettable, it places the wearer in an ancient world, timeless for over 3,000 years".
 
You know what? I don't think I want to smell of the ancient world. "ORDER NOW, AND YOU CAN SMELL OF THE ANGUISHED SWEAT OF THE SLAVES WHO BUILT THE PYRAMIDS WITH THEIR LAST DYING GASP". No thanks. After all, it wasn't exactly a great time to be alive, back then. And besides, when a good portion of the population is MILES away from water, never wore shoes, and spent the majority of their lifetime's rotting out in the desert, I'm thinking it might not be the best smelling time in history either. Just saying. But hey, I can't blame Virtue on this one. It's not like "Now you can smell of impending death at 40 years of age after a lifetime of thankless backbreaking labor" is going to move the product. So hat's (Yarmulke's?) off to them there.
 
My only real issue with the fragrance though is the whole mixing with your "body chemistry" part. After all, the whole point of me wearing cologne in the first place is to cover my "unique body chemistry", so what gives? Although, I'd be lying if I said I didn't want to hear the line "Jesus Christ, you smell", just so I could joyously reply, "Why yes I do smell of Jesus Christ. Thanks for saying." But hey, that's just me. However, this fragrance isn't about me, or my endorsement; it's about JESUS CHRIST himself, whom according to the campaign, encourages you to go out and buy a bottle, RIGHT NOW. After all, JC was huge into commercialism and capitalism, right? And if you can't sell out to Jesus, who can you sell out to?  Isn't that right, Virtue?:
 
"Biblically, fragrance was associated with Christ and many of the saints, who gave off a fragrance that was associated with virtue."
 
See, there you go. The disciples gave off an odor of "virtue", and not say FISH, despite making their living swimming in dead mackerel, and hanging out with a dude who could take one, and turn it into two hundred. It's science. You can't fight it. So be like me and order now! Hell, errm, "Heck", you can even order a bottle with 24 karat gold lettering on it! Seriously. And if the Bible has taught us anything, it's that GOD LOVES GOLD. And especially prefers it when you adhere it to idols. So, don't be worried when you dab on a drop, and your wife and family are suddenly turned into a pillar of salt! That's just God giving you the big thumbs up from Heaven! But hey, just to be careful, you should probably splash some blood on your front door. Just in case.
 
I'm Sean.